As the development of social media platform have advanced. People use it to deliver quick messages. For example, use email to promote and advertising. However, these messages may have grammar and spelling issues.
This issues can decrease profits of corporations. A result showed that spelling error can reduce sales by 44%. For instance, a CEO of a $20 million-per-year online retail group, discovered spelling mistake where ‘Tights’ was spelt ‘Tihgts’ on a product page on his online hosiery site.
As the mistake was fixed conversion rates jumped 80% (Lokomotion, 2013). Moreover, missing apostrophe can reduce response by 75%. Additional, writing ‘cant’ instead of ‘can’t’ exponentially decreases response rates from 32% to 8%. This is a catastrophic 75% drop in response (Lokomotion, 2013).
Email is a socialism tool that is highly used in workplace for professional communication. Therefore, emails should be consider to be professional, this means no grammar errors, spelling mistakes and punctuation mistakes.
Also, emails should be direct, concise and ‘punchy’ (directly to the point) instead of scrolling (Cenere, P., Gill, R., Lawson, C., & Lewis, M., 2015). This is because if the email is scrolling reader will lose focus and do not have clear understanding of the main point of the email.
From my own experience,When I was in high school, as English is my second language; thus my writing may contain many grammar and spelling errors. My teacher has indicated that I need to improve my grammar. This is because in some parts of my writing does not make sense and he cannot understand what ideas that I trying to deliver. I believe that grammar is the most important part in writing, because it assists you to clearly deliver your thoughts to readers.
Lokomotion, (2013, Dec 30). Do Spelling Mistakes Hurt Sales? [Web log post]. Retrieved August 25, 2017, from: https://lokomotion.com.au/do-spelling-mistakes-hurt-sales/
Cenere, P., Gill, R., Lawson, C., & Lewis, M. (2015). Communication skills for business professionals. Cambridge University Press.